Posts Tagged ‘NAB’

Pre-NAB, You So Crazy

Posted: April 6, 2012 in Uncategorized
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Last Friday March 30, I attended a pre-NAB panel hosted by Editor’s Lounge in Burbank, California. It was a totally awesome event. I ate a hot dog wrapped in bacon, and spent three hours in a room full of top notch people, listening to geeky insider talk about editing software and the future of THE INDUSTRY!

The only thin I didn’t like was not being able to argue back with the panel. So I am doing that here.

One articular panelist was all doom and gloom about the future of editing. Cheaper equipment and YouTube, he believed, would make professional editing a thing of the past.

Here is why he is wrong:

1. When YouTube first came out, the creators thought that, given the tools, people all over the country would make interesting videos with good stories. That didn’t happen. YouTube was more like America’s Funniest Home Videos, without anyone to filter through the crap for you. Over time, people learned how to make terrible little talk shows, where they present opinions on politics or religion, or make up tips. Some of these became pretty popular. Most were dreck. And after all this time, the average You tube poster hasn’t gotten any better than that. YouTube competes with TV only in terms of ways to waste time, not quality or numbers or impact.TV could steal that audience away in a heart beat, and has with webisodes and such. The problem with webisodes is usually that they feature minor characters from the show, not the stars, so they end up feeling like after thoughts.

Right now, it’s hard to make money on line. But lots of people are working on how to figure it out. There is a definite dip, but The Industry will adapt. The Industry will siphon all of the talent off of YouTube, the way they do, keeping YouTube at a constant level of crap.

2.  The Industry is crying poor almost entirely from ending a period of glut, and not actually poverty. I was on the set of a “low budget” webseries a few days ago. I wanted to laugh. They think this is low budget? A huge studio with six sets, a second studio with four more sets being built, twenty five paid background actors,and c-list principles.

Come over to my house, some time. I will show you low budget. But we can still get things done and make them look good.

The script was terrible, the director a narcissist. If anything, Hollywood needs to tighten their belts so that they are forced (because they won’t do it unless they are forced) to purge the garbage from their midst. I know that the viewing public can have terrible taste, and that shows I hate, like Two and a Half Men, will continue on, but a pickier Hollywood will have to kick Whitney and Are You There, Chelsea to the curb, where they belong, and replace them with something more worthy.

Which is good for everyone.

That’s what I say.