Help me! I’m Tweeting!

Posted: December 17, 2010 in This is a hold up! A link hold up.
Tags: , ,

This is not a new article, but it fits in with the thought of the day: Where am I gonna get me some money?

Some people believe that social media and internet efforts are going to replace the old beg for money model. Not this guy.

Among his points: twitter and facebook are still a million times less potent than tv and radio ads.

I can see that. I tried to use Facebook to make an announcement to people who wanted to read that announcement, and reached three out of the twenty. I don’t know what the selection process is there, but Facebook loses things. And when you are advertising something, you need a certain number of exposures for each sell, and it is something horrible, like a thousand exposures for one sale. (Ok, I made that up. It varies based on medium and product, and no, I don’t know the numbers.)

Another point he makes is that these websites that are so cool and you can get hipsters to donate money to your film, well, they work. At very, very low budgets. Very low. Very, very low. Unworkably low.

I found this quote in particular disheartening:

Even self-distribution advocate Mynette Louie, producer of Children of Invention, which so har has recouped over 30 percent of its budget from DIY efforts, agrees with this sad reality. “Doing the distribution took a lot of precious time away from our other projects,” she says.

Thirty percent!? That is pathetic!

The author concludes that social media won’t save indie film, but does indie film need saving? Indies never had the easiest time raising money or getting distribution. That hasn’t changed. And we do have the festivals and there are people willing to invest if you can find them. And every year, a couple of films rise up to mainstream consciousness.

Indies exit because there are people who won’t take “no” for an answer. Some of us really should have taken “no” for an answer, and some of us will eventually be vindicated. But if it were easy, we’d have a lot more bad movies on our hands.


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